Do Online Marketplaces Play a Significant Role in Shaping Entrepreneurial Intention? An Empirical Investigation
Abstract
Online marketplaces are regarded to play a vital role in assisting businesses to start up online. This is because of the reduced expenses involved with launching a company on online marketplaces compared to beginning an online business on a seller’s new website. Numerous enterprises are turning to online marketplaces and benefiting from the low start-up expenses and simplicity of selling. Sellers are spared of the responsibilities of storage, shipping, and payment collection. This research attempts to explore the antecedents of entrepreneurial inclination among US university students with a special focus on the role of online marketplaces. The data was acquired from 252 students using self-administered surveys in 4 different institutions in the United States. The structural model was evaluated using structural equation modeling for assessing the link between educational assistance, societal norms, perceived support from global online marketplaces, attitude, and entrepreneurial inclination. Confirmatory Factor Analysis (CFA) was employed for data analysis. The findings suggest that the perceived online marketplace support has a statistically significant positive effect on entrepreneurial intention. This implies that the existence of an online marketplace motivates individuals for entrepreneurial activities. The findings of this research would be useful for individuals who intents to begin an online business without incurring the high startup costs associated with the majority of traditional businesses.
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