A Comparison of The Effectiveness of Various Social Media Platforms in Promoting Restaurants

Abstract

The primary focus of this research is on how social media impacts the Colombian restaurant industry. Social media, without a question, has a significant impact on today's youth. Social media has a significant impact on a wide range of human activities. Using social media, such as Facebook, Instagram, and Twitter has a significant influence on the behavior of many people. Despite this, little is known about the impact of social media on the restaurant industry. In addition to fashion, entertainment, and eating habits, there are several other things that may be affected by social media. Social media's impact on Colombian eateries was examined in this research. Five eateries in Colombia's capital city of Bogota were found through an internet search that included a glance at their social media pages. This study's evidence was matched to the data from these social media accounts as part of a literature review. This document outlines the study's recommendations and limitations. Social media may help restaurants in Colombia run more efficiently and generate more money if utilized appropriately, according to the study.