Patel, Nikhil, and Sandeep Trivedi. 2020. “Leveraging Predictive Modeling, Machine Learning Personalization, NLP Customer Support, and AI Chatbots to Increase Customer Loyalty”. Empirical Quests for Management Essences 3 (3):1-24. https://researchberg.com/index.php/eqme/article/view/46.