About the Journal

The Reviews of Contemporary Business Analytics (RCBA) journal, published on a global scale and subjected to peer review, focuses on the most recent advancements and applications in the business analytics industry. The goal of RCBA is to provide a forum for academics, practitioners, and researchers to exchange information and viewpoints on the use of data and analytical techniques to assist organizational decision-making and strategic planning. Original research papers, case studies, and review articles on a variety of subjects, including data mining, machine learning, predictive modeling, big data analytics, and more, are published by RCBA. The journal is also open to articles concerning the social and ethical effects of business analytics. The journal is available to researchers, practitioners, and academics all around the world and is published once a year. In order to promote knowledge and comprehension of the industry, RCBA is dedicated to publishing the most recent research and insights in business analytics in a high-quality and timely manner.

Reviews of Contemporary Business Analytics (RCBA) enables corporations and entities to make prevalent, swifter, intelligent, data-driven, and critical decisions by providing the necessary resources and tools.
The journal encourages valuable and implementable exploration of various concepts, techniques, procedures, and philosophies.
Reviews of Contemporary Business Analytics (RCBA) serves the emerging and rapidly expanding academic and practitioner community of business analytics. We seek to release articles that employ real-world data and explanations to address existing problems in a creative and original manner.