Investigating Consumer Purchase Behavior in the Context of Subscription-Based Services: An Exploratory Approach

Abstract

Subscription-based services have become a significant component of the modern economy, providing continuous value to consumers and recurring revenue to businesses. Understanding consumer purchase behavior in this context is crucial for optimizing service offerings and enhancing customer retention. This paper explores various factors influencing consumer purchase decisions and behavior within subscription-based services. Employing an exploratory approach, we analyze qualitative and quantitative data to uncover patterns and motivations behind consumer choices. We examine the impact of pricing models, service quality, customer engagement strategies, and psychological factors on purchase behavior. The study also discusses the implications of these findings for service providers, emphasizing strategies for improving customer acquisition and retention. Our research highlights the complexity of consumer behavior in the subscription economy and offers insights into developing more effective business strategies.